The inside scoop on the day-to-day life of an early-stage software company….

Product Strategy: Tools vs. Outcomes

Quite often, the end goal for a startup is straightforward: to build a best-in-class tool to accomplish a specific task. Depending on what that task is, this might be exactly the right approach. However, the more complicated and involved the use case, the more...

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Know Your Customer

In one of my favorite children’s books, The Lorax, an evil businessman finds great success by designing a consumer product with such broad appeal that demand for it is insatiable.  This product - a “Thneed” - is some sort of cloth or woven good, but its illustration...

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Style vs. Substance

In the world of enterprise software, there is a constant battle for differentiation. This statement describes the challenge of competing for customers within the tangible world of feature-to-feature comparisons; it’s also apt in the somewhat more abstract realm of...

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One Trick Pony

"Gain Compliance is a young software company that has a single product line." In deconstructing this simple sentence, the company’s defining attributes (young, narrowly focused) may seem like disadvantages. This would appear to be especially true in our market, as we...

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Behind the Scenes

For a startup fortunate enough to achieve initial product-market fit, the challenges are hardly over; rather, others arise in the form of scaling sales and support. At the same time, product development continues in order for both feature development and improvement...

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Year 3

As Gain matures, it’s hit a bunch of important and visible milestones: Product-market fit  Happy (and referenceable) customers Sales growth Expanding team  These are the metrics everyone follows and celebrates. Behind the scenes, meanwhile, a similar story is playing...

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Trade Conferences

For every industry, there’s always the big, annual trade conference. Or several. (Over the span of the last ten days alone, there have been four significant gatherings for those in the world of insurance, including IASA 2019, Connected Claims, DigIn, and the NAIC...

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Two Great Tastes

Following up on my earlier post from last October now that the dust has settled, it’s official: Insurtech remains sizzlingly hot. The numbers are in, and they are impressive. Insurtech funding grew globally to almost $4 billion globally in 2019. This is the...

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Survival Rates

Looking for Context Now firmly in the middle of our third year of operations, Gain Compliance has been fortunate to hit several operational milestones. Subjectively, the outlook is very promising: growing team, expanding customer base, high functioning product...

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