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Blog

The inside scoop on the day-to-day life of an early-stage software company….

Greenfield Projects

The origin of the term “Greenfield Project” stems from the construction industry. Simply defined: it is a purely new project, requiring no consideration or effort related to prior work. The software industry has adopted this concept, and, due to the idiosyncrasies of...

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Legacy Software

The term “Legacy Software” has negative associations - outdated, rigid, unimaginative. In reality, legacy software often offers real value. From the user’s perspective, it is familiar and gets the job done. From the vendor’s perspective, it is a reliable revenue...

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Onboarding

When a company has achieved Product/Market fit and is refining its sales approach, the next test is the customer onboarding experience. This boils down to a three-part question: How easy is for a customer to: sign up for the service, start using it, and reap the...

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Moving on up…

We recently signed a lease (five years, no less) for a new spot on the third floor of the Northwest Hotel Building in Des Moines. This is a step up, both literally and figuratively, from our first-floor office space which sat behind the bathrooms in Suite 100. As I...

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Testing Product-Market Fit

  As previously mentioned here, here, and here, the foundation for Gain Compliance’s product design and development efforts is frequent, close interaction with our pilot customers. We spend countless hours with pilot companies learning about their processes and...

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Sales Cycle

Let’s say you have a startup idea for enterprise software. To make a sale, you have one of two options. You can make (and sell) a product for either: an existing market, or a new market for which there is no competition. In scenario A, success is predicated a product...

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Hunting Big Game

One of the primary considerations for investors is market size. The size of a company’s TAM (Total Addressable Market) is a proxy, for many, of the potential upside. It’s nice to know that, if a startup executes well and has its share of good fortune, that there is...

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Website

The top priority and focus for Gain Compliance over the past year has been product development. If we don’t design and build a product that customers want, we are not going to make it as a company. Full stop. Through this lens, everything else is secondary. This isn’t...

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Pace

The benchmark for growth has changed radically for software companies: Just look at the most successful companies (likely a questionable practice, but, in reality, it is what everyone does): Then…in the era of installed software: It took Microsoft three years from...

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