Last month, we attended the Prometheus Awards. The Technology Association of Iowa puts on the event which celebrates the accomplishments of a fairly close-knit community in our state.
We were nominated for “Outstanding Startup of the Year” for 2016 (alongside a cohort of some really great early stages companies — Denim, BeraTek Industries, iotaMotion, lienwaiers.io). As part of the process, we had to submit a thirty-second company video to be played before our category winner was announced.
As a startup, we don’t have the in-house expertise to create anything which would even approach acceptable production quality. Additionally, it just wasn’t in the budget to write a check to an outside consultant to create the video. And finally, we had next-to-no free time outside of our day-to-day roles to solve the problem.
The answer came in the form of our CTO’s idea to appropriate a film clip from Office Space, change our company tagline to reflect our cloud-based solution to cover sheets for TPS reports, and call it good.
In a night of several dozen nominee videos, ours was definitely one of the more memorable. And, as an added bonus, we ended up taking home the award.